← Back to Blimey Box
Secure & Private

Privacy Policy

How Blimey Box protects and handles your personal information

Last updated: 30 December 2025

Introduction

At Blimey Box, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or purchase our luxury British gift hampers.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

Data Controller

Company: Blimey Box Ltd

Address: 123 Luxury Lane, London, SW1A 1AA, United Kingdom

Email: privacy@blimeybox.com

Information We Collect

Personal Information You Provide

  • Contact Details: Name, email address, phone number, postal address
  • Payment Information: Processed securely through Stripe (we don't store card details)
  • Delivery Information: Recipient names and addresses for gift deliveries
  • Communication: Messages you send us, reviews, feedback
  • Account Information: Preferences, order history, saved addresses

Information Collected Automatically

  • Technical Data: IP address, browser type, device information, operating system
  • Usage Data: Pages visited, time spent, links clicked, search terms
  • Cookies: Essential cookies for functionality, analytics cookies for improvement
  • Location Data: General location for delivery estimates and regional offers

How We Use Your Information

Essential Services

  • • Process and fulfill your orders
  • • Arrange delivery of your hampers
  • • Handle payments securely
  • • Provide customer support
  • • Send order confirmations and updates

Service Improvement

  • • Improve website functionality
  • • Analyze customer preferences
  • • Develop new products
  • • Personalize your experience
  • • Prevent fraud and abuse

Marketing (With Your Consent)

  • • Send promotional emails about new hampers and special offers
  • • Share seasonal gift recommendations
  • • Invite you to participate in customer surveys
  • • Send birthday and anniversary reminders for gift occasions

You can opt out of marketing communications at any time by clicking "unsubscribe" in emails or contacting us.

Legal Basis for Processing

Contract Performance: Processing orders, deliveries, and payments
Legitimate Interest: Website security, fraud prevention, business analytics
Consent: Marketing communications, non-essential cookies, preferences
Legal Obligation: Tax records, accounting requirements, age verification

How We Share Your Information

We only share your information when necessary and with trusted partners:

Payment Processing:

Stripe processes payments securely. We never see or store your full card details.

Delivery Partners:

Courier services receive delivery addresses and contact details to ensure successful delivery.

Service Providers:

Web hosting, email services, customer support tools - all bound by strict data processing agreements.

Legal Requirements:

When required by law, court order, or to protect our rights and safety.

We never sell your personal information to third parties for marketing purposes.

Data Retention

  • Order Information: 7 years (UK tax and accounting requirements)
  • Customer Account Data: Until you delete your account or request deletion
  • Marketing Consent: Until you unsubscribe or withdraw consent
  • Website Analytics: 26 months maximum
  • Customer Support: 3 years from last interaction

Your Data Rights

Under UK GDPR, you have the following rights:

Right to Access

Request a copy of your personal data

Right to Rectification

Correct inaccurate information

Right to Erasure

Delete your personal data ("right to be forgotten")

Right to Restrict Processing

Limit how we use your data

Right to Data Portability

Transfer your data to another service

Right to Object

Object to processing for marketing

Right to Withdraw Consent

Withdraw consent at any time

Right to Complain

Contact the Information Commissioner's Office (ICO)

How to Exercise Your Rights

privacy@blimeybox.com

We'll respond within 30 days of receiving your request. Some rights may not apply in all circumstances.

Data Security

We implement industry-standard security measures to protect your information:

  • • SSL encryption for all data transmission
  • • Secure hosting with regular security updates
  • • Access controls and staff training
  • • Regular security monitoring and audits
  • • Secure payment processing via Stripe
  • • Data backup and disaster recovery
  • • Incident response procedures
  • • Regular vulnerability assessments

Cookies

We use cookies to improve your experience on our website:

Essential Cookies

Required for website functionality, shopping cart, and security

Analytics Cookies

Help us understand how you use our site to improve performance

Marketing Cookies

Used to show relevant advertisements and measure campaign effectiveness

You can manage cookie preferences in your browser settings. Disabling certain cookies may affect website functionality.

International Transfers

Some of our service providers may process data outside the UK/EU. When this happens, we ensure adequate protection through:

  • Adequacy decisions by the UK/EU authorities
  • Standard Contractual Clauses (SCCs)
  • Binding Corporate Rules or certification schemes
  • Additional safeguards as required by law

Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will:

  • Update the "Last updated" date at the top of this page
  • Notify you by email if you have an account with us
  • Display a prominent notice on our website
  • For material changes, we may seek your consent where required by law

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Data Protection Officer

dpo@blimeybox.com

Postal Address

Blimey Box Ltd

123 Luxury Lane

London, SW1A 1AA

United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) atico.org.uk